Digital Gaming lab gets fans rooting for more...

MOKONE INNOV88IONS brought a whole new meaning to "digital gaming experience" when the business established a video gaming lab in partnership with Square Internet Cafe at Mayfield Square in Daveyton, Ekurhuleni on the 2 June 2018. The video gaming lab is an initiative that was established to offer an engaging, alternative form of entertainment for youth in the townships. After much research, the business realised that in the townships parents are unable to afford video gaming consoles for their kids, with those that can afford the consoles, unable to afford all the games desired by their kids.

This being the premise, MOKONE INNOV88IONS, sought to address this gap in the market through a mutually beneficial partnership with Square Internet Cafe, owned by Mr. Phuti Marumo. The partnership would help position the digital gaming arm of the former as a competitive player in the sector while bringing more foot traffic into the latter.

Part of this objective, i.e. more customers into the cafe, was immediately realized during the launch as fans of the notorious EA FIFA video game made way into the cafe during the free trial where they competed against each other on Xbox One S and PlayStation 4 consoles. The launch was impeccably timed as it came just ahead of the 2018 FIFA World Cup, only fueling to the euphoria.

Gaming enthusiasts expressed that they had always hoped for a nice place where they can play the latest video games, and they also liked that it gave them the opportunity to make new friends with similar interests. Speaking to us regarding the partnership, Marumo said, "I had unused space inside my internet café that I realized represented unused revenue potential. I therefore saw it fit to target a new customer base through diversification of our offerings. This video gaming lab will definitely open up new revenue streams for the business."

The video gaming lab runs as follows:
Weekdays (09:00 – 18:00)
Weekends (09:30 – 15:00)
Public holidays (closed)
All ages are welcomed. Right of admission reserved.

Players are invited to participate in an EA FIFA18 tournament, scheduled as follows:
Date: Saturday, 7 July 2018
Venue: Square Internet Cafe, the official home of MOKONE INNOV88IONS Digital Video Gaming
Should you wish to participate, please send an email to info@mokoneinnov88ions.co.za by 6 July 2018.
The entry fee is affordable, and the tournament promises to be fun and eventful